Thank you for your answer. With all due respect, this should be a feature of the player, not the hardware. Every player has a full screen option, it's a software option you can simply handle in the code: (developer.android.com/training/system-ui/status.html). Little disappointed. Don't see a reason to buy your device when generic stuff from China costs $60. I will gladly pay for this option if you introduce a "pro" paid version of the player and I assume I'm not the only one. I truly like the complexity of the Signage Studio, but this player limitation lowers the bar set by authoring environment pretty low. I simply don't want viewers to identify what OS is the content running on. Just simple as that.