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Author Topic: Audit in the reproduction of the campaigns. Is necessary.  (Read 3162 times)


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Audit in the reproduction of the campaigns. Is necessary.
« on: August 07, 2010, 07:33:21 PM »
I think it lacks a way to audit what the players are playing. When I tried to do business with a big advertiser in the business phone here in my country, they questioned how could I prove that listing them would really be playing on the screens. This is very important. Neither do I know if it really is playing everything I put in the timelines. It would be like a text file that is proof of everything that was aired on the system in each of the outputs. So the system would be more transparent and therefore more professional. It's like a radio station that has to prove to the advertising agency that was reproduced for commercial as well get paid for the ad. The software radio stations have that kind of proof serving daily. Think about it!


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Re: Audit in the reproduction of the campaigns. Is necessary.
« Reply #1 on: August 07, 2010, 07:39:59 PM »
The whole Advertising, proof of play and a TON more stuff is coming as part of out Advertising engine that will be available later this year.

Thank you for your interest in MediaSignage,

Eric - MediaSignage.com


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