Ok... After watching the heck out of the video tutorials, I've figured a bit more out about my situation...
I'm the network.. I'm the Reseller. I'm the main company.
Everybody else is a Business/Account with at least one USER (which is default). This is true for, sales staff, Venues (screen locations), advertisers, etc... The only difference is in their access levels, privileges and keys which restrict their access to the network and its functions.
Administrators will simply be new USERS under my primary account with higher privileges.
This wasn't clear to me when I got going... Also, using the reseller desktop login then launching studio based on the user was another HUGE piece that I didn't realize the importance of for daily administration.
I think I have a reasonable grasp on it at the moment. We'll see if that turns out to be the case as I put it into use. . hehe...
Lee...