i am pretty sure i found the answer... i found 2 folders in c:\users\user\appdata\roaming left over from signage player uninstall named sinageplayer and sinageplayer.xxxxx... i did not touch the reg this time but deleted those 2 folders... reinstalled sinage player... when it hit the server i was required to enter a new device name and which campaign to run... if anyone wants to verify that, i believe this thread may be closed...