As I said before, I have no experience running multiple screens on 1 device using the MS software, so I am not 100% sure what would suffice.
If it was me trying a setup like you want, choosing from the parts you mentioned, I would go for the following components:
This motherboard: ASRock B75 Pro3-M, it has 100% solid state capacitors, improving livetime. Besides, it is cheaper than the ones you are mentioning and you don't need any fancy options on it.
The bottom videocard will do fine I think (double check if it supports 3 individual screens. Also check if it supports 3x the resolution you want to play).
I think I would go for the i5, just to be sure (again, I am not sure how many CPU power your content on 3 screens will use). But, don't get a 'K' version, this is a processor for overclocking. You don't want to overclock your processor, you want a stable setup for 24/7 usage (so IF you gonna change clockspeed, you will 'underclock' the CPU for less heat and power usage). I believe the i5 should be MORE than capable of playing your content. The i5-3570 also supports VT-D, which the 'K' version does not. So you can use the setup for virtual environments if you don't want to use it as a player anymore :-P.
Make sure you get a decent aftermarket CPU cooler, this will provide better cooling than the stock one. This keeps temperatures lower (will the player run on a cool location?), improving its livetime.
You can try to start with 1x 4GB memory, but I think you want to upgrade this to at least 2x 4GB. Your processor supports dual channel, so getting 2x ram will also speed up the setup.
As OS disk I would get a SSD, like the Samsung 840 EVO or the Crucial M500, those are reliable and fast.
Do not save $20,- on PSU. The Seasonic G-Series for example are of very good quality. Because your player will run 24/7, you will need a PSU of good buildilng quality with good quality capacitors. This will improve lifetime of all your parts.
I am sure a setup like this should be able to run 3 screens. I have some builds running 2 seperate screens with a player based on the AMD E350 (which isn't even comparable with the setup described above). But, I run only some flash content on 1280x720 resolution, so that's very light content. Besides these players are not running on the MS software (yet), so i'm not able to compare them.
Hopefully this is of any help

good luck with your build!