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Author Topic: Audience Measurement+ content triggering  (Read 2827 times)

E_Dantes

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Audience Measurement+ content triggering
« on: June 30, 2014, 09:29:30 AM »
Hello,

There are some Digital Signage softwares which offer build in audience measurement.

With this software module the screen (equiped with a webcam or ipcamera) is capable of categorizing the audience

according to their v-male/female and age and estimates parameters like Attention time, opportunity to see and others.

WIth this software not only the information is gathered but there is a possibility to trigger a specific content according to the audience.

For example if you are a boy from 1-12 years old an ice cream commercial is triggered if you a 25 year old female than a comsmetics

products are displayed on the screen. It will be good if you are able to integrade such software in your platform (or at least to have this

possibility). For example the software of the company Amscreen (company which makes CMS) can be integrated with the software from

QUIVIDI-vidireports. There are also other comapnies which makes such software (audience measurement software) like

---http://sightcorp.com/   -SIGHTCORP
---http://www.cognitec.com/products.html   COGNITECT
---http://www.quividi.com/company.html    QUIVIDI
---https://aimsuite.intel.com/get-started---- even intel bought such company

I think it will be wise if you choose one of this software products to integrade with your product. It can be add on (for which the customer should pay additional licences to one of this companies).

Currently there is no problem to measure the audience (Attention time, opportunity to see, demographics and other parameters)
but the problem is that in order to trigger a specific predifined content considering the audience there should be some integration bettwen mediasignage and some of the companies mentioned above.

What do you think about that?

Regards

paulie

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Re: Audience Measurement+ content triggering
« Reply #1 on: October 15, 2014, 02:17:38 PM »
This is something we are also looking for.  Our research is showing that it is still capable to achieve audience tracking without the need for integration with DS.
The software can run in the background whilst the DS campaign is running.


E_Dantes

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Re: Audience Measurement+ content triggering
« Reply #2 on: December 22, 2014, 06:07:00 AM »
Hi,

You can use the Intel product AIM suite. It works just fine and the price is probably most competitive on the market.

We are using it on current project and i would say that everything is ok for now.

Regards

 

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