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Author Topic: Feature: Multiple Sequences  (Read 2554 times)

mediaboy

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Feature: Multiple Sequences
« on: November 21, 2013, 09:24:33 AM »
Just thought I'd throw this into the can as it's something that's arisen internally from a conversation/likely scenario that will arise for us shortly.

We are running campaigns on a number of screens (many use the same campaign) – these are utilising the sequence feature. Screens are naturally assigned a campaign and play by the schedule as expected. But what, for instance if we wanted to A/B alternative content (timelines) in a selected number of locations (perhaps a different offer, running a certain promo at different times of the day etc.). Having the ability to create multiple sequences for a campaign and assign different screens with different sequences could open up some nice opportunities.

This would also offer the advantage of being able to create one campaign (read: managing one group of timelines and their content) and tweak what timelines run on different screens. Say for example we have a location with a specific event coming up that we wish to promote, we could temporarily assign a specially created sequence for that screen.

I know this would mean that you would have to assign a station with a campaign and also a sequence, but it would create some nice opportunities for trialing campaigns in certain locations.

Or... is anyone else out there managing to achieve this without duplicating campaigns – is there something we've missed?

MB

ANOOP

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Re: Feature: Multiple Sequences
« Reply #1 on: November 21, 2013, 10:29:37 AM »
I could not get the exact clarity on the question, but if you want to use the same time line and sequences but different content to be played then you could use multiple output screens and create additional campaign

mediaboy

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Re: Feature: Multiple Sequences
« Reply #2 on: November 22, 2013, 07:33:21 AM »
Ah! Outputs may just be the solution! Thanks @Anoop we will take a look at that.

criley

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Re: Feature: Multiple Sequences
« Reply #3 on: November 28, 2013, 10:08:33 PM »
I could not get the exact clarity on the question, but if you want to use the same time line and sequences but different content to be played then you could use multiple output screens and create additional campaign

This is exactly what I do for one of my clients. They have several offices over a region, and while most content is the same for all of the offices, several have different promotions based on their area. I have it setup to where I have a mixture of common channels and separate channels and the outputs labeled based on the area. So for "County A" I would run specific content for it and it would be its own channel and "County B" I would run its specific content as its own channel and I have a common channel run in a zone that would be displayed on both screens as I have my screens split up into zones. There are many ways to accomplish what you need.

 

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