Just thought I'd throw this into the can as it's something that's arisen internally from a conversation/likely scenario that will arise for us shortly.
We are running campaigns on a number of screens (many use the same campaign) – these are utilising the sequence feature. Screens are naturally assigned a campaign and play by the schedule as expected. But what, for instance if we wanted to A/B alternative content (timelines) in a selected number of locations (perhaps a different offer, running a certain promo at different times of the day etc.). Having the ability to create multiple sequences for a campaign and assign different screens with different sequences could open up some nice opportunities.
This would also offer the advantage of being able to create one campaign (read: managing one group of timelines and their content) and tweak what timelines run on different screens. Say for example we have a location with a specific event coming up that we wish to promote, we could temporarily assign a specially created sequence for that screen.
I know this would mean that you would have to assign a station with a campaign and also a sequence, but it would create some nice opportunities for trialing campaigns in certain locations.
Or... is anyone else out there managing to achieve this without duplicating campaigns – is there something we've missed?
MB
