August 19, 2019, 09:12:09 AM
Welcome, Guest. Please login or register
News: Stay up to date with everything that's happening at http://twitter.digitalsignage.com

MediaSignage support forum



Author Topic: Priciiiiiing this out....  (Read 3173 times)

actnowguy

  • Jr. Member
  • **
  • Posts: 78
  • Karma: +2/-0
    • View Profile
Priciiiiiing this out....
« on: January 02, 2013, 04:27:28 PM »
Could someone "Please Tell Me" After reading the DPAA Standard Advertising Units for Digital Place-based Media pdf I am stumped....

What would a price be for small networks of displays for ads in a small community...? Lets say 5 or 6 screens in high traffic areas in a small town....


actnowguy

  • Jr. Member
  • **
  • Posts: 78
  • Karma: +2/-0
    • View Profile
Re: Priciiiiiing this out....
« Reply #1 on: January 03, 2013, 01:32:32 PM »
welll...... :'( :'(

criley

  • Global Moderator
  • Hero Member
  • *****
  • Posts: 598
  • Karma: +15/-0
    • View Profile
Re: Priciiiiiing this out....
« Reply #2 on: January 03, 2013, 04:51:10 PM »
I think this is something that everyone tries to figure out and it is an ongoing process. You first need to figure out your business model. What are you trying to collect money for? Who is your target. What aspect of the DS market are you going after or focusing on? There are a ton of questions you need to answer first before you can get to the price question.

warwickwater

  • Jr. Member
  • **
  • Posts: 79
  • Karma: +0/-0
    • View Profile
Re: Priciiiiiing this out....
« Reply #3 on: January 08, 2013, 12:44:50 PM »
The only relevant thing in pricing is what is it worth to your advertiser/ customer. Your costs are 100% irrelevant. You need to look at what the competition is charging (ie flyposters, door drop leaflets, local paper, radio etc) and how effective they are at converting to real sales compared to you. All mr advertiser cares about is "if i spend $xxx on these screens, will it bring me $yyyy in new profits".

You need to work up a business case on how many people will see the screens (and be able to back it up) and also some stats on how moving dynamic digital images are far more persuasive when well designed than 'lumps of paper'. Have a look at amscreen (UK based big outfit) - their site has some good case studies and stats aimed specifically at small local advertisers.

 

Carbonate design by Bloc
variant: carbon
SMF 2.0.12 | SMF © 2016, Simple Machines