Well I wish anyone luck with relying on the "White labeling" for their business model. MS is the only company I am aware of that even offers this feature, and I do use it, while the large Digital Signage providers out there who are making a great deal of money have not even heard of MediaSignage. They make their money by providing a service to their customers based on their needs. A customer doesn't care who the Digital Signage software is made by, they just care that their screens have content on them and it looks the way they want it to. I give my customers options and build a system that meets their needs. Sometimes that is not MS software, but SCALA. Sure, I would make a much larger profit margin if I could use MS all the time, but each venue is different and requires more flexibility. They come to me for my expertise in the market and tell me to just make it happen. I simply give them a price to make it happen and build it for them. Sure, I will always try to add a maintenance agreement or even manage the network for a fee. Residuals add up. Bottom line is that it is very rare that I ever sell the "Software", I sell the experience.
