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Author Topic: Marketing Ideas!  (Read 4015 times)

mcpvision

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Marketing Ideas!
« on: August 24, 2012, 03:11:58 PM »
Marketing
From Wikipedia, the free encyclopedia

Marketing Key concepts

    Product marketing, Pricing, Distribution, Service, Retail, Brand management, Account-based marketing, Ethics,
    Effectiveness, Research, Segmentation, Strategy, Activation, Management, Dominance, & Marketing operations

Promotional contents

    Advertising
    Branding
    Underwriting spot
    Direct marketing
    Personal sales
    Product placement
    Publicity
    Sales promotion
    v in advertising
    Loyalty marketing
    Mobile marketing
    Premiums
    Prizes

Promotional media

    Printing
    Publication
    Broadcasting
    Out-of-home advertising
    Internet
    Point of sale
    Merchandise
    Digital marketing
    In-game advertising
    Product demonstration
    Word-of-mouth
    Brand ambassador
    Drip marketing
    Visual merchandising

 
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."[1]

For business to consumer marketing, it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.[2] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Anyone want to share?

 

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