Marketing
From Wikipedia, the free encyclopedia
Marketing Key concepts
Product marketing, Pricing, Distribution, Service, Retail, Brand management, Account-based marketing, Ethics,
Effectiveness, Research, Segmentation, Strategy, Activation, Management, Dominance, & Marketing operations
Promotional contents
Advertising
Branding
Underwriting spot
Direct marketing
Personal sales
Product placement
Publicity
Sales promotion
v in advertising
Loyalty marketing
Mobile marketing
Premiums
Prizes
Promotional media
Printing
Publication
Broadcasting
Out-of-home advertising
Internet
Point of sale
Merchandise
Digital marketing
In-game advertising
Product demonstration
Word-of-mouth
Brand ambassador
Drip marketing
Visual merchandising
Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."[1]
For business to consumer marketing, it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.[2] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
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